Posts tagged “graphic design”

2 posts, newest first

• Jon Wozencroft, graphic designer, Touch label runner.

  26 June, 2022

  Jon Wozencroft from ESAD art + design on Vimeo.

  Jon Wozencroft opines on graphic design and the attendant ideation process

  I review music, namely electronic and experimental, since 2000. Some months I would get 30 compact discs to review and all sorts of album art would flicker across my view, yet what kept getting my attention were releases on the UK-based Touch label. Their technique tends to be a striking photo spread across a jewel case or sleeve with artfully-placed text comprised of elegant typeface. With the deluge of media that flows across my desk and screens, it takes a lot to grab my attention and pause. Jon Wozencroft, Touch label lead and designer knows how to grab my attention at least when it comes to art work.

  It is well worth listening to a design master and instructor like Wonzencroft talk about graphic design. Though I do not always grasp the connections he makes, there are some nuggets of wisdom to be gleaned. "Pattern recognition...if you can work that out for yourselves...early in your careers...you're going to be very, very, very much in demand."

  Some of my favorite music releases of all time, including the art, are on the Touch label, including New Order's Video 5-8-6 and Rafael Toral's Violence of Discovery and Calm of Acceptance. Other examples of Touch cover art can be found here.

  

  • graphic design

• Sarabun Font

  23 June, 2022

  

  Gracing this and the strangeambience blog site is the Sarabun font designed by Suppakit Chalermlarp of the Thailand-based Cadson Demak graphic design studio.

  Trying to find the best font for a site is not easy. Web safe fonts are dull, proprietary are too costly, so openfonts are the best route to go. I went through a lot of fonts on fontlibrary.org which does a great job of showing your how a font works in different scenarios such as size and backgrounds. I settled on Sarabun because it is attractive, clean, elegant and legible through all scenarios and the package comes with a full family of bold and italic variations. Sarabun also has a ‘classic’ look and seems to be at its best on lighter variants. Picking a font to represent you for personal branding requires confidence and am happy to pick Sarabun, even over proprietary fonts.

  The story behind how Sarabun came to be is interesting. Sarabun was commissioned by the Thai government in a bid to save money on licensing fees paid to Microsoft every year for their fonts used on bureaucratic documentation. Once the font was designed, the Thai government had it released under an opensource license, which is both generous and fortuitous for the rest of us. Sarabun also happens to be the ‘national font’, which is pretty cool when you consider that not many countries have a ‘national font’.

  If you are designing/developing a website, consider openfont library as a resource to examine and test fonts and please give Sarabun consideration.

  • graphic design
  • web dev